â€œDesign Thinkingâ€: Defending Silicon Valley at the Apex of Global Labor Hierarchies
This paper examines the emergence of â€œdesign thinkingâ€ as a form of technical expertise. It demonstrates that â€œdesign thinkingâ€ articulates a racialized understanding of labor, judgment, and the subject and attempts to maintain whiteness at the apex of global hierarchies of labor.
â€œDesign thinkingâ€ is a form of expertise that poses design not as form giving, but as a form of empathic reason by which executives can plan products, services, and accumulation. Silicon Valley, business schools, and reformers promote it as a form of caring technical expertise by which some guide futures for others. The paper will examine the history of the concept of â€œdesign thinkingâ€ â€“ a category forged by Silicon Valley designers in the face of mounting competitive pressures on design professions in the United States in the mid-2000s. By drawing on artifacts, documents, public debates about the design profession from this period, I will demonstrate how champions of â€œdesign thinkingâ€ responded to expanded availability of design labor globally by figuring Asians and machines as the creative subject's Other.
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